How to identify and fight click fraud

Identification and tracking of click fraud are examples of the first step to fix the problem. Please click fraud is the use of one enormous advertisers in national and international, which considers pass that cover about 30% of all pay-per-click advertising. With so much at stake surprised it is not in the search engines have much time and effort to develop solutions.

Way in the search engines and other pay-per-click programs, providers have tried, to the growing problem of click stop to areas fraud is the introduction of IP repetition algorithms. These formulas are to models refer to alleged click derived unique IP addresses that can help you find the existence of the farm and sabotage to identify competitor, as well as potential fraudsters.

There are however some problems with this method in an attempt to identify scammers. First of all, scammers access through dial-up modem, DSL line or cable network almost completely, you can do this, ignore, because with each new session online, a new IP address. There are also a variety of software to change the IP addresses that can be used again for the algorithm. Other methods, the search engine can try to identify possible fraudulent activity, but then again, there are ways to these scammers cookies and after the meeting.

The development of more complete profiles and reports on every viewing habits click through, so that the company for the follow-up and monitoring of suspicious behavior, although this may have many seen intrusive and ineffective like everything on a small scale still Nezamečennymina of coverage of the announcements on the Internet.

Problem of click fraud has recently hit the headlines with the class against Google hit, as a possible solution $ caused ninety million in Google. Possible adoption of their functions, is the proposal a way offer the Google, click fraud and its huge costs for the Internet economy.

There are a number of self-help resources that can be used to keep organizational problems. The first of these resources is the organic listings and search engine optimization. If your site is fully optimized and well, you can at the end of numbers get ready an assessment of this other site to $2. 50 per click. At the same time organic high ratings without taxes so the cost of PPC do not apply. Although the process is much more bulky and much more time to see, the results are required, the process of SEO is in the long term much cheaper and about 25-30% of all clicks fraudulent, is inherently the high list, to save money, which would otherwise be drained click Fraudreinvestire more profitable.

Year after year as pay-per-click advertising market continues to grow and to expand, click fraud is may follow suit. If an effective way to prevent click fraud developed, and successfully fought, keep purchaser lose confidence in the advertising and marketing techniques, more efficient and the significant impact on search engines and may have the economy as a whole less waste could endanger.

Click fraud

If you use AdWords or AdSense, a new practice in the underworld of computing called "Click fraud" must not have heard. But what is click fraud and how it?

AdSense uses both the payment mechanism, which is a certain amount of money for the Publisher (someone an AdSense banner on the page has) when a person clicks on the banner. Then the attempt of people click on click fraud map, so that they can earn more revenue.

There are people, the sites for the sole purpose con gain income through Google AdSense create. An incredible number of clicks reaches these users through a variety of methods, some difficult and complex and some simple and Basic.

One of the most complex is the so-called Hitbots. This is an automated program, by clicking the link the banner AdSense (there are some really click on the banner also) to emulate.

Google AdSense is no perfect protection and to the use of a protective mechanism, see almost no one, ironically, a Google search.

Other more primitive method is a lot to hire people in a poor country, click sitelinks. This means that these people think really all day and just click on the link, you can win a fortune. They come from poorer countries such as India and ready to do for only $0.50.

Of course, it is a problem with this arrangement. Once Google gets much clicks from a single address, it is at the address and the website, the AdSense banner was sent and misconduct can also get, claiming the cheats.

To avoid this, many people use many proxy server, click on. In most cases located on computers that have the Trojan in the world (although in the first place the United States of America). Even more difficult is that these clicks seems to happen in a team, so that these scams are very hard to find.

And I do not believe that this happens only occasionally. There are many illegal activities in this area.

In fact, there is so much that, if the search engine companies increase not your privacy with these programs such as AdSense, such criminal behaviour even more could harm.

Google has a very strict policy in terms of click fraud and brought an action against those who use these methods in the past. But while the search giant engine tries, to minimize, is the click fraud risk without a doubt, there is room for many improvements.

It is estimated that more than 20% of clicks, to get the AdSense only to money from the person who pays for the display were made. Some people believe that the number of fraudulent clicks twice as large.

There are more plans of click fraud, such as AdSense publishers, click other links (also known as "The rings by clicking on" spam or click on these links).

Although Google is supported click fraud belt, the phenomenon certainly to increase problems for advertisers, but despite this advertising of Google AdSense systems is even cheaper at the advertiser, in contrast to traditional advertising.

There are some protections against these plans and all advertisers must be intelligent enough to use them. Many advertisers would rather avoid online contains all together out of fear of click fraud.