How to identify and fight click fraud

Identification and tracking of click fraud are examples of the first step to fix the problem. Please click fraud is the use of one enormous advertisers in national and international, which considers pass that cover about 30% of all pay-per-click advertising. With so much at stake surprised it is not in the search engines have much time and effort to develop solutions.

Way in the search engines and other pay-per-click programs, providers have tried, to the growing problem of click stop to areas fraud is the introduction of IP repetition algorithms. These formulas are to models refer to alleged click derived unique IP addresses that can help you find the existence of the farm and sabotage to identify competitor, as well as potential fraudsters.

There are however some problems with this method in an attempt to identify scammers. First of all, scammers access through dial-up modem, DSL line or cable network almost completely, you can do this, ignore, because with each new session online, a new IP address. There are also a variety of software to change the IP addresses that can be used again for the algorithm. Other methods, the search engine can try to identify possible fraudulent activity, but then again, there are ways to these scammers cookies and after the meeting.

The development of more complete profiles and reports on every viewing habits click through, so that the company for the follow-up and monitoring of suspicious behavior, although this may have many seen intrusive and ineffective like everything on a small scale still Nezamečennymina of coverage of the announcements on the Internet.

Problem of click fraud has recently hit the headlines with the class against Google hit, as a possible solution $ caused ninety million in Google. Possible adoption of their functions, is the proposal a way offer the Google, click fraud and its huge costs for the Internet economy.

There are a number of self-help resources that can be used to keep organizational problems. The first of these resources is the organic listings and search engine optimization. If your site is fully optimized and well, you can at the end of numbers get ready an assessment of this other site to $2. 50 per click. At the same time organic high ratings without taxes so the cost of PPC do not apply. Although the process is much more bulky and much more time to see, the results are required, the process of SEO is in the long term much cheaper and about 25-30% of all clicks fraudulent, is inherently the high list, to save money, which would otherwise be drained click Fraudreinvestire more profitable.

Year after year as pay-per-click advertising market continues to grow and to expand, click fraud is may follow suit. If an effective way to prevent click fraud developed, and successfully fought, keep purchaser lose confidence in the advertising and marketing techniques, more efficient and the significant impact on search engines and may have the economy as a whole less waste could endanger.