Google AdSense offers advertisers and Publisher map with text and graphical format space.
Advertisers put AdSense on your Web page on banners firmly have, this is still a problem. What is best for advertisers and what is best for publishers?
On the one hand, advertisers can feel, that map still more sensitive, are less likely to the incentive sales. Be converted on the other hand, display text can while less visible to the consumer.
Based on the text ads that are perceived as less intrusive of the two formats. However this means that advertising is better? Consumers will show used, free of charge advertisement for E-mail accounts of the company and use other Web services. By advertising, which ignore for almost the same this number is expected to be used. Non-targeted consumers by indicating is used is for the advertising that they think generally less useful. This allows users ignore an ad image, provided that this will be the same.
Display text surfers are not forced. Some people do not see them, without, a less obvious, however those that see and read, significantly more likely to click. A number of reasons, but the first to give you detailed information. Generally anyone who reads the text on the page will be not completely satisfied, who read and if they consider that AdSense map will probably read something that complement, will ensure your intentions. With image map much more than a bid for the Internet.
Display advertising is often paid to print. That is, why the seller may try to promote your brand, rather than to promote the service particularly useful. In this way the consumer will have worse conversion rates and text ads in the eyes of more efficiently. If this text in is the advertising was placed, but in a graphical format that will be more effective? (A) first of all, can it be that the Internet would be seen, be more inclined but if there were some image ad that is displayed next to each other is can overwhelmed.
Ads are also more regularly. Take a look on Google, and without regulation so that the ads change as often. Advertisers can qualify for membership in the website and keywords such as "Ipod", be included in the text cannot contain. Although it may be more regulation and control of the quality of work, pornographic images, for example, appears in ads from an advertisers it without knowing it.
The resources in the House will write for a wider market, called as advertisers usually not that create internal resources, to an image ad, but have a text ad display text. This could mean that a wider range of available text advertisers, advertising by text messages less load the advertiser search and easy to change.
Display of the text are also cheaper for the advertiser to create, as the announcement of graphics can cost more than $200. (A) delete this cost fixed advertisers may be willing to devote a higher level of advertising, the advertisers and publishers.
Advertising text seems the preference of the advertiser. You pay get a CTR (click-rate) and only targeted traffic. This eliminates the risk of companies that previously had to ensure that view were not to promote how he moved and sales. CPC (cost-per-click) is relevant for text ads, advertisers are receiving clicks without the need for high efficiency.
Big brands are ready to advertise in both formats, but the text is inevitably attractive large market is the winner. Flash-sites disappear with images of map, it is clear that is the text preferences and website information.
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